The suprising impact of smartphones on HVAC marketing

The suprising impact of smartphones on HVAC marketing

Who’s your dream customer? It’s the guy with a problem. It’s 9pm and his AC just went out. It’s 90 degrees tonight with 70% humidity. He needs his problem solved immediately. What do you think he’ll do? The answer to that question – how he solves his problem...
5 Reasons Why Mobile Websites Will Get You More Phone Calls

5 Reasons Why Mobile Websites Will Get You More Phone Calls

A friend told me about how some crooks in NYC were trying to sell him a camera accessory for $225. He googled the product on his smartphone and found out the suggested retail price was actually… wait for it… 35 bucks. This is just one example of how smartphones help...
Website Lead Generation: Phone Calls vs Email Marketing

Website Lead Generation: Phone Calls vs Email Marketing

What would you rather get: an email address or a phone call? I hope you said phone calls. According to one “conversion scientist” phone call leads turn into sales about 10-15x more often than email leads. So one phone call is worth about 10-15 email addresses to your...
Getting People to Emotionally Respond to your Website

Getting People to Emotionally Respond to your Website

  Are you reaching your customers on an emotional level? Do you realize why this is so important? You may have heard before that people make emotional decisions and then they back their decisions up with logic.  Have you ever wondered if this is true? Well we have...
Will I look pushy or salesy?

Will I look pushy or salesy?

Are you concerned that you’ll look too pushy or salesy with a website that sells? Are you worried that people will look at you like you’re some used car salesman rather than a trusted advisor? It’s a bit sad but we live in a world that is extremely resistant to and...
Introduction to SEO

Introduction to SEO

How do I get found online? Do you know if anyone is even seeing your website? How can you get Google (and don’t forget Yahoo and Bing!) to notice you? Most small business owners don’t even know where to start. But the good news is, it’s really not that complicated. So...
Getting Started With Your Website That Sells

Getting Started With Your Website That Sells

  How do I start getting a website that sells? Do you know your website could be improved but you don’t know where to start? Are you wondering if perhaps you just need to fix a few things one at a time? The first step in selling online is to understand that a...
How websites sell (hint: they track everything)

How websites sell (hint: they track everything)

Do you remember how bad websites were in the 90s?  Here’s what some of the best tech companies in the world thought looked good at one point:     How far we’ve come! The big secret that most people don’t know, however, is that it’s...