How Google has changed contractor marketing

How Google has changed contractor marketing

Want an “unfair advantage” in your marketing? Improve your Google rankings. People believe whatever Google says about you. If your company shows up top on Google’s search rankings, people automatically think you are the best. It’s an unfair advantage. You need every...
Custom Website Design vs Template & DIY Websites

Custom Website Design vs Template & DIY Websites

You know you need a website but you’re not sure where to start. There are basically three types of websites you can get: Do-it-yourself websites (DIY) Template website (usually free) + other marketing services Custom website The solution that is best for you largely...
Contractor online marketing blueprint strategy

Contractor online marketing blueprint strategy

What would I think of your company if I saw your website? Today, people judge companies based off their websites and online presence. If your site looks old and outdated people assume the same thing about your company. That’s why most professional contractors are...
How to Build Trust and Credibility Online

How to Build Trust and Credibility Online

People won’t buy from you if they don’t trust you. Plain and simple. If your work takes you to your customer’s homes – that’s some delicate territory. If you do commercial work, the stakes might even be higher. Because of this, building trust with your prospects...
5 Reasons Why Mobile Websites Will Get You More Phone Calls

5 Reasons Why Mobile Websites Will Get You More Phone Calls

A friend told me about how some crooks in NYC were trying to sell him a camera accessory for $225. He googled the product on his smartphone and found out the suggested retail price was actually… wait for it… 35 bucks. This is just one example of how smartphones help...