How Google has changed contractor marketing

How Google has changed contractor marketing

Want an “unfair advantage” in your marketing? Improve your Google rankings. People believe whatever Google says about you. If your company shows up top on Google’s search rankings, people automatically think you are the best. It’s an unfair advantage. You need every...
Custom Website Design vs Template & DIY Websites

Custom Website Design vs Template & DIY Websites

You know you need a website but you’re not sure where to start. There are basically three types of websites you can get: Do-it-yourself websites (DIY) Template website (usually free) + other marketing services Custom website The solution that is best for you largely...
Contractor online marketing blueprint strategy

Contractor online marketing blueprint strategy

What would I think of your company if I saw your website? Today, people judge companies based off their websites and online presence. If your site looks old and outdated people assume the same thing about your company. That’s why most professional contractors are...
How to Build Trust and Credibility Online

How to Build Trust and Credibility Online

People won’t buy from you if they don’t trust you. Plain and simple. If your work takes you to your customer’s homes – that’s some delicate territory. If you do commercial work, the stakes might even be higher. Because of this, building trust with your prospects...
The suprising impact of smartphones on HVAC marketing

The suprising impact of smartphones on HVAC marketing

Who’s your dream customer? It’s the guy with a problem. It’s 9pm and his AC just went out. It’s 90 degrees tonight with 70% humidity. He needs his problem solved immediately. What do you think he’ll do? The answer to that question – how he solves his problem...
Will I look pushy or salesy?

Will I look pushy or salesy?

Are you concerned that you’ll look too pushy or salesy with a website that sells? Are you worried that people will look at you like you’re some used car salesman rather than a trusted advisor? It’s a bit sad but we live in a world that is extremely resistant to and...